BAYER: Acid Town2022
Introducing "Acid Town," the captivating advertisement for TALCID, Bayer's trusted stomach medication for relieving acidity and heartburn. This vibrant film explores how everyday stimuli, from morning coffee to pizza on the go, influence our stomach's pH levels, leading to heartburn.
Dive into two intertwining worlds: the real world and the vividly illustrated "City of Stomach Acid." Witness the chaos as the pH level drops, unleashing a fire-breathing dragon and sending the city's residents into a frenzy. Watch as TALCID® steps in to neutralize the threat, transforming the dragon into a symbol of peace and restoring balance with an optimal pH of 4.5.
I had the unique opportunity to storyboard, design, and animate all the 2D sequences in this ad, merging my creative vision with live-action filmmaking to create a fantastical world.
Article:
Ads Of The World
W&V
Credit:
AGENCY - PEIX HEALTHCARE COMMUNICATION
Executive Creative Director - Patrick Held
Creative director - Nicola Baumann
Senior Art Director - Katharina Cammann
Copy - Claus Marquardt, Massi Petrucci
Client - Bayer
Director - Franco Dupuy
Director of Photography - Adam Bentel
Executive Producer - David Leite
Producer - Michael Klein
Production Manager - Caroline Gray
Production Coordinator - Tavis Geeringh
Post Production - Dead Pixel
Animator - Cheng-Hsu Chung
Colourist - Eunju Ara Choi
Editor - Sophie Friederichs
Post Producer - Tamara Bogaard
Colorist/Grading -Nic Apostoli
Music. Monster Music - Roy Shen Zoor
Behind the Scenes photographer - Ilonka Gray
1st Assistant Director - Alicia Jordaan
2ndAssistant Director - Heno Janse Van Rensburg
Set PA - Calum Williams
Production Assistant - Ethan Fowler
Shuttle Driver - Gareth VD Vind
Agency Chaperone - Yusree Van Der Schyff
Medic - Justin Pienaar
Medic - Desire Peters
Covid Compliance - Alan Meilklejohn
Focus Puller - Paul Painting
Loader - Tshepo Nthako
SteadicamOperator - ChrisVermaak
DIT& Livestream - Michael Rixen
VTO - Waseem Richards
Art Director - Justin Elgie
Props Master - Carl Hattingh
Props Assistant - Hizel Riffel
Props Standby - Keenan Siljeur
Art Driver - Eddy Sungu
Art swing truck driver - Tumilari Diddy Nsenga
Driver’s Assistant - Dolly Mumpela
Key Grip - Robbie Fivaz
Best Boy - Collin Chirombo
Grip Assist - Jody Meyer
Gaffer - Nick Rankin
BestBoy - Quintin Pretorius
Spark - Abu (Bakari) Mohamed
Spark - Domingos Manuel
Spark - Jaycey William Pinn
Unit Manager - Kalvin Bezuidenhout
Unit Assistant - Nko Sodladla
Wardrobe key - Alex Price
Wardrobe Assist - Sanelle Nel
Make up key - Terri-Anne Tomsett
Make up assist - Sharon Dela