ADIDAS: Recode Running2018
"Recode Running" challenges the conventional notions of what running is. This documentary series by Adidas explores how runners are reinventing the sport in real time—breaking norms, honoring traditions, and embracing the idea that there’s no right way to run, as long as you run.
This project features my work as an animator, where I animated and painted each frame by hand with acrylic on paper. The frame-by-frame animation adds a unique, tactile quality that enhances the dynamic visual storytelling, capturing the energy and essence of the running movement.
Credits:
Director: Daniel Kaufman
Production Companies: Anonymous Content, SOMESUCH
Producer: Shion Hayasaka
Cinematographer: Deepa Keshvala
Editing: Trim Editing
Colourist: Simon Bourne
Agency: Studio Lore
Creative Directors: James Yeats Smith, Christian Lopez
Animators: Joe Ridout, Cheng-Hsu Chung